Project description

All Tickets Gone is a Massachusetts-based law firm specializing in traffic and speeding ticket defense. With a remarkable 98% success rate, they serve clients across Boston, Worcester, Dedham, Attleborough, and surrounding areas, offering 24/7 legal assistance.

Project Objectives

The primary goals for the website development were:

  • Modernization: Update the website's design to reflect the firm's professionalism and success rate.
  • User Experience: Ensure intuitive navigation for users seeking legal assistance.
  • Mobile Responsiveness: Optimize the site for seamless access across all devices.
  • Lead Generation: Implement clear calls-to-action to encourage potential clients to make contact.
  • SEO Optimization: Enhance visibility in search engine results for relevant keywords.​

Development Approach

We approached the project with one word in mind: clarity.

  1. User-Centered Design
    Every visual and layout decision was made with the end-user in mind — often someone anxious about a court date or license points. We created a clean, responsive design that makes it immediately obvious what services are offered, how to reach out, and why this firm is the right choice.
  2. Built on WordPress
    We selected WordPress for its reliability and ease of use. This ensured the AllTicketsGone team could update content, add testimonials, or tweak service info without needing a developer — putting control back in their hands.
  3. Optimized for Mobile & Speed
    Since over 70% of traffic comes from mobile, we designed for small screens first. The final product loads in under 2 seconds and is fully optimized for all devices, making contacting a lawyer as easy as tapping a number.
  4. Compelling Copy & Call-to-Action Strategy
    We focused on empathetic, confidence-inspiring language, paired with strong CTAs like “Call Now” or “Get Help Fast” across the site — all designed to reduce bounce rates and guide users toward action.
  5. Search Engine Visibility
    SEO foundations were laid from the start. We optimized for key terms such as “speeding ticket lawyer in Boston” and “traffic court attorney in Massachusetts”, improving discoverability and organic traffic from day one.
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