Progressive Web Apps (PWAs) have become a hot topic over the last few years — and for good reason. They combine the best of web and mobile experiences, giving businesses a flexible, cost-effective way to reach their users. But what exactly are PWAs, and when does it make sense to use one?
Let’s break it down.
Over the years, we’ve had the privilege of working on more than 100 web projects — spanning everything from sleek startup sites to complex enterprise platforms. Each project taught us something new, and these lessons have shaped the way we approach design, development, and client partnerships today.
Here are the most valuable insights we’ve gained.
In today’s digital-first world, trust is your greatest asset. Whether you’re a startup or an established business, your website is often the first handshake with a potential customer. If your site looks untrustworthy, confusing, or outdated, you’re likely to lose that customer before you even have a chance to pitch.
So how do you design a website that builds trust and drives conversions? Here are the key principles you should put into practice.
In the digital age, a city’s website is more than just an information board — it’s a public service portal, communication channel, and trust-building tool. Citizens expect local governments to be transparent, accessible, and easy to interact with online. That’s why building a municipal or City Hall website with a modern PublicGov profile is no longer optional — it’s essential.
Here’s how to build a civic website that meets today's expectations for usability, accessibility, and transparency.
If you're building a product — a platform, an app, a website, or even just a marketing site — and you jump straight into screens and layouts without a design system, you're skipping the blueprint and going straight to hammering nails. That’s risky, expensive, and chaotic.
A design system isn’t just a nice-to-have. It’s the foundation for consistency, speed, scalability, and high-quality user experiences.
Let’s break it down.
Launching a digital product without testing it with real users is like building a bridge without engineers inspecting it. No matter how good your platform looks or how powerful its backend is, if users can’t navigate it easily, they’ll abandon it. That’s where usability testing comes in — and it can make or break your product’s success.
A typical landing page structure is designed to guide visitors toward taking a specific action—whether that’s signing up, purchasing, downloading, or booking a call. Here's a tried-and-tested structure with each section's purpose:
Purpose: Grab attention immediately.
Creating a landing page is easy. Creating a high-converting landing page? That’s where the real challenge begins. Whether you're driving traffic from ads, social media, or email campaigns, your landing page is where visitors decide if they’ll engage—or bounce. Let’s explore how to build landing pages that actually convert.
A great landing page has one purpose—no distractions, no multiple CTAs, no clutter.
Ask yourself:
For a healthcare website, especially one designed for hospitals, clinics, or healthcare providers, using well-structured custom content types is essential for organizing information effectively. Here are the typical content types you should consider:
