Not all customer relationships are created equal. Selling to businesses (B2B) and selling to consumers (B2C) come with different challenges, expectations, and workflows. That means a one-size-fits-all CRM strategy simply won’t cut it.
The good news? With a flexible platform like Bizon360 CRM, you can tailor your approach to match your market. Let’s explore the key differences between B2B and B2C CRM — and how to adapt your strategy for each.
