e-Asigurări set out to simplify the way users purchase and manage their insurance policies by creating a fully digital experience accessible anytime and from any device. The main goal was to build a centralized platform that brings together all major types of insurance within a single, easy-to-use system.
Challenges
The previous system lacked a simple way for users to manage their policies and personal data. Each time they purchased a new policy, users had to re-enter the same information, and the absence of a dedicated area for document management made it difficult to track active insurance policies.
Solution
We developed a modern online platform focused on user needs, bringing together all main insurance products in one place:
- RCA – automatic price calculation and instant online issuance;
- Green Card – international insurance available on demand;
- CASCO – complete vehicle protection with flexible coverage options;
- Travel Insurance – safety for vacations and business trips;
- Property Insurance – protection for homes and valuable assets.
A key feature of the new platform is the Personal Cabinet — a dedicated digital space that allows users to:
- access all active and past insurance policies in one place;
- add and store personal data and vehicle details for quick reuse in future purchases;
- avoid re-entering the same information for each policy;
- enjoy full transparency over policy details, validity dates, and renewal deadlines.
The platform’s design emphasizes simplicity and clarity, featuring a clean interface, logical purchasing flow, and intuitive navigation that shortens the time needed to complete an insurance policy.
Results
The new e-Asigurări platform reduced the average policy issuance time by over 50%, while the introduction of the Personal Cabinet significantly increased customer retention. Users now return more often to renew their policies, thanks to the ease of use and centralized access to all their data and documents.
Conclusion
By introducing the Personal Cabinet and a unified digital flow, e-Asigurări successfully transformed the insurance experience into a fast, organized, and secure process — giving users complete control over their policies and personal data, all in one place.
