Colors aren’t just decoration — they shape how people feel about your brand.
The right palette can make you look trustworthy, energetic, luxurious, or playful.
Here’s how to choose colors that speak for your brand and connect with your audience.
Start with Your Brand Personality
Ask yourself: what does your brand stand for?
- Calm and professional → cool tones like blues and grays
- Energetic and bold → warm tones like reds and oranges
- Natural and eco-friendly → earthy greens and neutrals
- Premium and elegant → deep shades like navy, burgundy, or black
Understand Color Psychology
Colors can trigger specific emotions:
- Blue → trust, reliability
- Red → passion, urgency
- Green → balance, growth
- Yellow → optimism, creativity
- Black → sophistication, power
Apply the 60-30-10 Rule
- 60% main brand color (dominant)
- 30% secondary color (complementary)
- 10% accent color (used for emphasis)
This creates a balanced and visually pleasing palette.
Test for Accessibility
Make sure your colors have enough contrast so text is easy to read.
Tools like Contrast Checker can help ensure you meet accessibility standards.
Takeaway
Your color palette is more than a style choice — it’s part of your brand’s voice.
Choose colors that reflect your values, work well together, and remain consistent across all your materials.