Modern corporate websites are more than digital brochures—they are dynamic platforms for engaging customers, providing resources, and showcasing expertise. To manage and structure this content efficiently, Content Management Systems (CMS) like Drupal or WordPress often rely on custom content types. These help content editors maintain consistency, simplify workflows, and enhance user experience.

Let’s explore the most commonly used custom content types found on corporate websites.

1. Services

The Services content type is foundational for any company offering professional services. It allows detailed entries for each service you provide, often including:

  • Service title and description
  • Related industries or use cases
  • FAQs or benefits
  • Contact CTA (Call-to-Action)
  • Related case studies or testimonials

Use case: For a consulting firm, each consulting area—Strategy, Technology, Operations—can be a separate, structured entry.

2. Team Members / Staff Profiles

Corporate transparency and trust can be boosted by showcasing the team behind the brand. A Team Member content type typically includes:

  • Name and position
  • Bio and qualifications
  • Social media links
  • Department or division
  • Profile photo

This type can be filtered by department or region and often appears on “About Us” or “Leadership” pages.

3. Case Studies / Success Stories

A powerful way to build credibility is by sharing Case Studies that document successful client engagements. Common fields include:

  • Client name (optional for privacy)
  • Industry sector
  • Problem and solution
  • Outcome and KPIs
  • Visuals or infographics

This type also supports filtering by industry, service, or region—ideal for B2B websites.

4. Blog / News / Articles

The Blog or News section is often a dynamic area for content marketing. While some platforms use standard blog post types, others create enhanced versions including:

  • Categories and tags
  • Author attribution
  • Read time
  • SEO meta settings
  • Related content suggestions

Some companies split this into “News,” “Insights,” and “Press Releases” as separate content types.

5. Testimonials / Reviews

Displaying positive client feedback adds trust and authenticity. A Testimonial content type might include:

  • Client name or company
  • Quote
  • Photo or logo
  • Service provided
  • Star rating (optional)

These can be embedded across pages like services or case studies.

6. Careers / Job Listings

Recruiting top talent is easier with a structured Job Listing content type, including:

  • Job title and department
  • Location or remote status
  • Description and responsibilities
  • Application link or form
  • Closing date

Often integrated with an Applicant Tracking System (ATS) or exposed via an API.

7. Events / Webinars

If your company hosts webinars, workshops, or industry events, a custom Event content type supports:

  • Title and date
  • Time zone
  • Location or link to virtual event
  • Agenda or speakers
  • Registration form

Useful for syncing with calendars or third-party event platforms like Eventbrite.

8. Resources / Downloads

Educational content such as eBooks, whitepapers, datasheets, or brochures benefits from a dedicated Resources content type. It usually includes:

  • Title and file link
  • Description or abstract
  • Resource type (e.g., PDF, video)
  • Industry or service category
  • Gated access (optional form)

Great for lead generation when combined with email capture forms.

9. Partners / Clients / Certifications

A Partners or Clients content type helps companies display trust marks and affiliations. Fields may include:

  • Name
  • Logo
  • Website link
  • Relationship type (e.g., Technology Partner, Reseller)

Certifications or accreditations can follow a similar structure.

10. Landing Pages / Campaigns

For marketing campaigns, you might have a modular Landing Page content type:

  • Headline and subheadline
  • Modular blocks (testimonials, CTA, pricing)
  • Lead capture form
  • A/B test variants
  • SEO and tracking settings

This enables rapid deployment of campaign-specific content.

Conclusion

Custom content types not only organize your website more effectively but also empower non-technical staff to contribute to the digital strategy. Whether you’re running a service-based business, a SaaS product, or a consulting firm, aligning your content model with your business goals is crucial.

By identifying the types of content your team produces regularly, you can streamline operations, ensure consistency, and create a scalable digital ecosystem.