Real Estate B2B Platform Development (imobiliare.ro Ecosystem)
Client: Realmedia Network SA (Romania)
Duration: July 2017 – October 2019
Website: https://www.imobiliare.ro
Contact Person:
Adrian Buruiana
Tel: +40 748 882 807
E-mail: adrian.buruiana@unuimobiliare.ro
Overview
We provided development and maintenance services for the B2B platform powering the UnuImobiliare ecosystem, part of Romania’s leading real estate marketplace, imobiliare.ro.
The platform enables real estate agencies to manage their entire sales lifecycle, publish listings across multiple channels, and operate within a centralized reseller network with unified policies and reporting.
Key Features
CRM for Real Estate Agencies
- Full sales pipeline management
- Lead tracking and client management
- Activity monitoring for agents
- Performance reporting and KPIs
Online Real Estate Catalog
- Dedicated web platform for each agency
- Property listing management
- Media uploads and content editing
- Automated publishing of listings
Multi-Channel Distribution
- Automatic listing distribution to:
- imobiliare.ro
- titirez.ro
- Social media platforms
- Increased visibility and reach for agencies
- Centralized control of listing data
B2B Network Management
- Central system for managing all UnuImobiliare resellers
- Configuration of:
- Pricing policies
- Commission structures
- Financial reporting and settlement mechanisms
Agency Onboarding Automation (Easy Start)
- Rapid onboarding of new agencies
- Automated provisioning of:
- CRM environment
- Online catalog
- Setup completed in just a few clicks
- Scalable model for network expansion
Centralized Listings Aggregation
- Aggregation of property offers across all agencies
- Unified database of listings
- Improved market visibility and data consistency
Monitoring & Analytics
Sales Performance Monitoring
- Agent-level performance tracking
- Conversion rates and pipeline visibility
- Sales activity dashboards
Business Analytics
- Listings performance across channels
- Lead generation insights
- Agency-level performance comparison
Operational Insights
- Monitoring platform usage across resellers
- Identification of top-performing agencies
- Data-driven optimization of pricing and commissions
Challenges Addressed
- Managing a large network of distributed real estate agencies
- Ensuring consistent data and listings across multiple platforms
- Automating agency onboarding and configuration
- Providing real-time visibility into sales and performance
- Supporting scalability of a growing B2B ecosystem
Results & Impact
- ✔️ Streamlined sales operations for multiple real estate agencies
- ✔️ Increased visibility of listings across major platforms
- ✔️ Faster onboarding of new agencies through automation
- ✔️ Centralized control over pricing and commission policies
- ✔️ Improved performance tracking and decision-making
Technology Stack
- CodeIgniter
- PHP
- MySQL
- jQuery
- RESTful APIs
Impact
The platform enabled the transition from fragmented agency tools to a scalable, centralized B2B ecosystem, helping real estate businesses improve efficiency, expand reach, and optimize sales performance.