Acord Grup, a well-established company in the insurance market, aimed to modernize its digital presence through an online platform that simplifies the process of selecting and purchasing insurance policies. The main objective was to create a clear and intuitive experience for both individual clients and business clients, reflecting the specific needs of each customer segment.
Challenges
The existing platform did not provide a clear distinction between user types, and the purchasing process was complex and unintuitive. Clients struggled to quickly find the right insurance product and complete an online purchase. Additionally, Acord Grup wanted a flexible system that could easily support future development and the expansion of its product offering.
Solution
We developed a modern web platform structured around two main user flows:
- Individuals – a simplified experience that allows users to quickly select the insurance type (RCA, Green Card, travel medical insurance, home insurance, etc.), calculate prices in real time, and complete the purchase entirely online.
- Businesses – a dedicated area for corporate clients, featuring custom forms for complex requests, multi-policy management, and direct access to Acord Grup brokers for personalized assistance.
The design was crafted to convey trust and professionalism, using a calm color palette, clear visual elements, and a consistent navigation system focused on user experience.
Results
The new platform significantly reduced navigation time and increased the online purchase conversion rate by over 25% within the first few months after launch. At the same time, the business section led to a steady growth in personalized requests, strengthening Acord Grup’s position as a reliable partner for companies.
Conclusion
By implementing a clear structure and an intuitive digital flow, Acord Grup successfully delivered a modern and accessible experience for all its clients — whether they are protecting personal assets or securing their business operations.
